Zafar Iqbal
POCO India has made a strategic move by welcoming Bollywood superstar Akshay Kumar as its brand ambassador. The announcement sets the stage for the highly anticipated launch of the POCO X7 series, slated for January 9, 2025, at 5:30 PM. This partnership and product launch mark a bold step in POCO’s journey to redefine affordable technology in India.
Known for his dynamic persona and mass appeal, Akshay Kumar embodies POCO’s fearless and innovative spirit. The collaboration aligns with the brand’s philosophy, “Made of MAD,” and the X7 series campaign, “Xceed Your Limits,” inspiring users to challenge conventions and aim higher.
Akshay Kumar expressed his excitement, saying, “POCO’s bold and innovative approach resonates with my personality. The X7 series campaign encourages pushing boundaries, and I am thrilled to partner with a brand that inspires India’s youth to redefine possibilities in technology.”
POCO X7 Series: Affordable Innovation Redefined
The POCO X7 series promises premium features at an affordable price, with two models: the POCO X7 and POCO X7 Pro.
POCO X7 Highlights:
- Display: 1.5K 3D Curved AMOLED, 120Hz refresh rate, 3000nits peak brightness.
- Camera: 50MP main sensor with OIS for sharp and stable photos.
- Design: Dual-tone black and yellow with a leather back.
- Performance: Powered by Dimensity 7300 Ultra chipset, LPDDR5X RAM, and UFS 4.0 storage.
POCO X7 Pro Highlights:
- Chipset: MediaTek Dimensity 8300 Ultra for powerful multitasking and gaming.
- Battery: 6,550mAh with 90W fast charging.
- Camera: 50MP OIS sensor for high-quality images.
- Special Edition: Iron Man Edition featuring a striking red-and-gold design with Marvel branding.
Both models run on Xiaomi HyperOS 2.0, delivering enhanced AI capabilities for a seamless user experience.
POCO X7 Series Specifications
| Feature | POCO X7 | POCO X7 Pro |
| Display | 1.5K 3D Curved AMOLED, 120Hz | AMOLED, 120Hz |
| Processor | Dimensity 7300 Ultra | Dimensity 8300 Ultra |
| Battery | 6,000mAh | 6,550mAh, 90W fast charging |
| Main Camera | 50MP OIS | 50MP OIS (LYT-600 sensor) |
| Special Edition | N/A | Iron Man Edition available |
| Starting Price (INR) | Under ₹20,000 | Under ₹30,000 |
POCO X7 Series Pricing and Launch Details
- Event Date: January 9, 2025, at 5:30 PM IST.
- Availability: Exclusively on Flipkart and POCO’s official platforms.
- Expected Price: POCO X7 under ₹20,000; POCO X7 Pro under ₹30,000.
Strategic Vision: Scaling New Heights
Himanshu Tandon, Country Head of POCO India, stated, “Our collaboration with Akshay Kumar reflects our vision of embracing bold choices. With the X7 series, we aim to empower the next generation with innovative technology while offering great value.”
